Articles
Guides and analysis on chatgptresults.hu
Twelve in-depth articles by Zoltán Varga. Each one answers a single question, starting with the short answer.
How to Check What ChatGPT Says About Your Brand
A systematic approach to auditing brand mentions across AI assistants using clean sessions, repeated runs, and multi-model verification.
How to See What Google AI Overviews Say About Your Brand
Manual checks reveal the truth behind AI summaries that official analytics often hide due to survivorship bias.
Who Does ChatGPT Recommend Instead of You? A Competitor Check
A systematic prompt routine reveals which competitors replace your brand in AI responses and identifies the specific content gaps driving those choices.
ChatGPT vs Claude vs Perplexity: How Brand Answers Differ
A comparative study of 20 Hungarian B2B entities reveals that high-salience brands face higher fabrication rates and that platform behavior varies drastically by model architecture.
AI Brand Monitoring Tools: What They Cover Today
Independent tools now track brand mentions across AI assistants, yet they cannot capture every user-specific response or prevent fabricated sources.
How Users React When AI Gets Facts Wrong About Brands
User trust in AI-generated brand information collapses after factual errors, creating a market for independent verification and grounded intelligence systems.
Regulated Products in AI Answers: The Dosage Pattern
An anonymized study reveals how AI hallucinations create dangerous dosage errors for regulated goods when search tools are disabled.
When Disinformation Rides on AI Hallucination
Bad actors can weaponize AI hallucinations by framing queries around regulations to force models into generating unverifiable, damaging citations.
When AI Agents Shortlist Vendors: Why Brand Answers Matter More
Agents now execute purchases, not just search. Inaccurate or missing brand data removes companies from shortlists before human review.
Documenting AI Answers: Screenshots, Timestamps and Context
A practical guide to capturing AI responses so they serve as reliable evidence for brand reputation management.
AI Answer Monitoring: Understanding Share of Voice Metrics
A practical guide to interpreting AI visibility metrics and avoiding common measurement pitfalls.
ChatGPT Results FAQ: Independence, Accuracy and Corrections
An independent audit hub that measures AI visibility without affiliation to OpenAI or any model provider.